Punô is a social enterprise that seeks to reduce post-consumer waste through more sustainable retail systems. It leverages its social impact through varied distribution methods that deliver quality, affordable and locally produced eco-friendly household and personal care products that utilize less packaging and encourage more environmental awareness in consumer practice. Its distribution systems provide retailers an alternative that is not only more environmentally sound, but more economical. Punô also encourages an ecosystem with community producers of natural household and personal care products, integrating their goods into Punô’s distribution systems without the constraints of conventional retail packaging. Punô’s sustainable retail systems are unique, utilizing a combination of massive base of pyramid distribution networks, to mid-level, mainstream commercial retail.