2015  Finalist

Cattle Mettle



Cattle Mettle is a for-profit social venture with a bold mission to mitigate the effect of climate change on fodder/feed availability for cattle in arid or drought prone regions of Western India where rural economy is primarily livestock dependent. We combine the existing local knowledge with scientific research to process locally available resources into cattle feed to ensure a sustainable supply of protein rich low cost fodder/feed to increase cattle productivity. We work with small, marginal and landless rural (women and youth) groups and incentivize them to collect and process locally available resources. We create rural livelihood opportunities, increase household income and have a positive environmental impact. Currently, we are running a proof of concept pilot with a larger target group and carrying out our first sales.