2012  Finalist




2Vidas is a pharmacy-based membership program for low- to middle-income pregnant women to slow the growing diabetes epidemic in Mexico. Pregnancy presents a unique opportunity to make a lasting health impact on at least two lives: a finite period where women have increased motiva­tion to take better care of themselves for the health of their babies. 2Vidas provides its members access to health monitoring tools at a partner pharmacy chain, education and reinforcement through positive SMS-messaging, and motivation through peer-led community sessions. 2Vidas is a short-term intervention with a long-term impact. 2Vidas has been publicized in the Wall Street Journal and the NY Times, and was the winner of the global IBM/Novartis NCD Challenge. The team of UC Berkeley MBA and MPH students bring expertise in diabetes, the Mexico health­care market, social franchising, and pharmacy-based healthcare product launches.