2009  Finalist

mPedigree

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Africa & India

mPedigree Logistics provides pharmaceutical companies with robust anti-counterfeit solutions appropriate for emerging markets, with added value via mobile marketing and granular supply chain oversight. The WHO estimates that up to 30% of drugs sold in developing nations are fakes, containing little to no active ingredients or laced with malicious chemicals. The growing global counterfeit drug market is estimated to reach US $75 billion by 2010, forming about 10% of all global pharmaceutical trade. Our technology leverages the power of 4 billion cell phones worldwide. With our service, consumers can check their drugs before use with a simple text message. Genuine manufacturers can reclaim market share lost to counterfeiters while boosting sales with targeted advertisements at the point of purchase, a world-first innovation.