2016  Finalist

Morethan

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Korea

Morethan has launched a recycled fashion brand Continew. A forward-looking fashion brand, Continew recycles leather seat covers from car interiors into new products such as bags and small leather goods for stylish, socially conscious shoppers. Continew also recycles airbags collected from the end of life vehicles. In the future Continew is willing to share its experience and business model with other initiatives in developing countries. Continew Thailand will be launched in June, 2016. Through its recycling process, Continew saves up to 1642 gallons of water per bag compared to traditional processes using new leather. By reusing car seat leather, Continew helps reduce the 4,000,000 tones of car waste ending in landfills every year. Continew also provides job opportunities to North Korean refugees who cross the border into South Korea.