Over 2.25 billion cups of coffee are consumed in the world every day, the majority of these by drinkers in industrialised economies. In contrast, some 25millon small holders in developing countries grow over 90% of the world’s coffee. IKAWA is serving an alternative approach to the coffee trade that is more equitable and tastes better. The IKAWA approach enables a coffee supply chain where growers are able to supply drinkers directly with un-roasted coffee beans. By simplifying the supply chain the IKAWA allows farmers to capture more of the money paid by coffee drinkers. For coffee drinkers, IKAWA has designed an experience that allows them to turn un-roasted coffee beans into coffee they can drink. This experience offers better tasting coffee and increased sense of connection them with the grower.