2009  Finalist

Bright Mind Labs

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New Zealand

There is fantastic educational gaming made for the likes of Nintendo. And it works. BrightMind Labs are applying these proven principles to meet psychological needs. By creating world-class, clinically robust computer games that young people actually want to play, they aim to bring the therapist’s couch into the living room. Immersive gaming will be developed for the likes of depression, anxiety and post-traumatic stress disorder. But first, BrightMind Labs will test and perfect their business model with their first product – a game created to teach children on the autistic spectrum to recognise and respond to emotions.